'Beef-Up
The South African Red Meat Industry has launched its new "Beef Up" awareness campaign designed to educate South African consumers about the health and nutritional value, appetite appeal, versatility and affordability of our quality South African Beef.
This years advertising campaign will focus on three core areas,namely the necessity of beef in a balanced diet, beef for body and brain building in children and the versatility of beef in budget meals. The overriding theme will be "beef for all occasions" The campaign will once again couple television and radio advertising with various print executions and be backed up with extensive PR coverage.
Click to view the three new television commercials below.
