2006 Cleaver Awards
Following the success of the 2005 Cleaver Awards, the Red Meat Industry is making a major investment promoting South African Beef as the premium source of protein, and in particular, the first choice in red meat.
The campaign will give our consumers the assurance that they can buy and enjoy South African Beef more often. They can enjoy all the benefits beef has to offer backed by the knowledge and guidance offered by you, their butcher.
