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Omnigraphics beefs up fleet advertising
Omnigraphics Commercial's fleet-branding division, Omnifleet, has created an appetising fleet-branding solution for Karan Beef, the largest beef producer in Southern Africa. The campaign entailed branding twenty vehicles using Omnigraphics' large-format flexible flighting system, Fleximount I, whereby graphics are tensioned across aluminium extruded frames attached to the vehicle. This system offered a cost-effective branding solution for the vehicles that had corrugated sides, and allows for the quick change and rotation of graphics in future campaigns. Self-adhesive vinyl graphics were used to brand the rear and bulkhead of the vehicles.
Graham Simonsen, Marketing Manager at Karan Beef, initiated the fleet branding project as part of a holistic corporate branding and quality awareness campaign for Karan Beef. "Meat has never been branded, and with this fleet campaign, the biggest supplier of the best quality A Grade meat available now has a definite identity. Our payoff line, 'Now Quality Has A Name', benchmarks our brand with quality" says Graham.
