The 2005 Cleaver Awards
Over the past 3 years the South African Feedlot Association has invested a substantial amount of money promoting South African Beef as the premium source of protein and in particular, the first choice of red meat.
The consumer has been made aware of the versatility, value for money, health benefits and nutritional value of wholesome South African Beef in the "Beef Up" campaign. This successful campaign has given consumers the assurance that they can buy South African Beef with confidence from butchers who adhere to the quality standards set in place by the industry.
Platinum winners (1st place)
The winners of the first ever Cleaver Awards, a competition held by the SA Feedlot Association for the best butcheries in South Africa as voted by the public, was announced and the Platinum Awards (1st place) went to:- Odette Liebenberg of the Family Pick 'n Pay in Heidelberg (food markets category),
- Kevin, Fleur and Gregory Berman of The Butcher Boys in Vanderbijlpark (three or fewer till points category)
- Pieter Roodt of Hokaai in Centurion (more than three till points category).
Gold winners (2nd place)
- Lood Lewis of Super Servings in Witbank (more than three till points category)
- Dirk Crafford of Goudkop Butchery in Klerksdorp (three or fewer till points category)
- Pat Tarr of Broad Acres Spar (food markets category).
The winners were all awarded with a trophy in the form of a Cleaver and a R20 000 prize.
Karan Beef congratulates all the finalists on these wonderful achievements and wishes them every success for 2006!
Pictures by Lettie Ferreira.
