Karan Beef Receives Top HonoursThursday, 13 October 2011
Karan Beef, a supplier of locally produced meat products, was announced the Best Proudly SA Company over ten years and Service of the Year at the Proudly South African Home Grown Awards gala dinner, at the Sandton Convention Centre on 30 September.
‘Karan Beef is honored to be receiving this award,’ said Graham Simonsen, marketing manager at Karan Beef. ‘We appreciate the recognition by Proudly SA for our humble efforts to support their ‘buy local products’ campaign over the past 10 years.’
‘Being a member of Proudly SA, we endeavor to carry out their philosophy of local production, high quality products, fair labor practice and adhering to environmental standards throughout Karan Beef production,’ explained Simonsen.
Established in 1974, Karan Beef has over the years transformed its production to become a multifaceted agribusiness that operates along the entire agricultural value chain. Today, Karan Beef holds the continent’s largest feedlot in Heidelberg.
Karan Beef participated in the first annual Proudly SA Buy Local Indaba and Trade Expo at the Sandton Convention Centre, last month, and Simonsen said, ‘For us, this was a good opportunity to introduce the Karan Beef brand and philosophy to a new market. We hope people have walked away with a greater understanding of our brand and, furthermore, a newfound commitment to supporting local products.’